THE DEVELOPMENT OF DIGITAL MEDIA
HAS CHANGED THE NATURE OF SALES, MARKETING & PUBLIC RELATIONS
HAS CHANGED THE NATURE OF SALES, MARKETING & PUBLIC RELATIONS
PRINCIPLES TO BRANDING WITH NEW MEDIA
Marketing & Public Relations
"While traditionally they had two distinct purposes,
today's PR is more than reaching a single mainstream media audience
and marketing is more than just advertising."
WITH NEW MEDIA
Sales are dependent on online marketing, media advertising now has direct links to marketing,
and everything that is published online is also a reflection of your public relations practices.
These principles need to be blended to properly represent your company's products and services
on a very public digital, social & marketplace platform.
Sales are dependent on online marketing, media advertising now has direct links to marketing,
and everything that is published online is also a reflection of your public relations practices.
These principles need to be blended to properly represent your company's products and services
on a very public digital, social & marketplace platform.
GUIDELINES FOR MARKETING AND PUBLIC RELATIONS
PUBLIC RELATIONS
Well researched strategic communication, either written or spoken to affect community behaviour.
Establish your "Voice". Build your Brand's Image. Distinguish your Authority.
How do you want the public to view your company?
Everything that you do online has the possibility to affect people, your community and how your company is perceived.
Long range public relations strategies focus on creating your branding identity,how you're viewed in the public eye and how you would like to affect behaviour.
Like people, businesses and organizations evolve.
Revisit your branding when the "old you" has been outgrown to refresh your image.
How do you want the public to view your company?
Everything that you do online has the possibility to affect people, your community and how your company is perceived.
Long range public relations strategies focus on creating your branding identity,how you're viewed in the public eye and how you would like to affect behaviour.
Like people, businesses and organizations evolve.
Revisit your branding when the "old you" has been outgrown to refresh your image.
MEDIA RELATIONS
An aspect of public relations to specifically build your company's relationship with the media.
Utilizing Social & Mainstream Media
It can take the form of traditional public relations with media releases and ad placements but more importantly in today's media platform, it's substantially your online presence via social media, websites, blogging, as well as online publications.
Whether it be traditional, digital, print or a combination thereof,
strategic marketing plans integrate proper channels for distribution of your marketing message
along with a strong call to action.
It can take the form of traditional public relations with media releases and ad placements but more importantly in today's media platform, it's substantially your online presence via social media, websites, blogging, as well as online publications.
Whether it be traditional, digital, print or a combination thereof,
strategic marketing plans integrate proper channels for distribution of your marketing message
along with a strong call to action.
CONTENT MARKETING
Versus Traditional Ad Placements: Engage with your Audience
Rather than marketing by placing ads in magazines and newspapers, content marketing instead focusses on building an audience by creating, publishing and distributing frequent and consistent content to attract a defined audience via an online presence. The type of content distributed reflects the industry and product of your business, but the content is focussed on the needs of the prospect to ultimately inspire profitable customer action.
It's your opportunity to educate your audience
about the benefits of your product or services, connect with community and be inspirational.
