THE DEVELOPMENT OF DIGITAL MEDIA
HAS CHANGED THE NATURE OF SALES, MARKETING & PUBLIC RELATIONS
HAS CHANGED THE NATURE OF SALES, MARKETING & PUBLIC RELATIONS
PRINCIPLES OF BRANDING AND MARKETING WITH NEW MEDIA
Marketing & Public Relations Redefined
While advertising and marketing promote your products and services,
public relations practices builds trust with clients and stakeholders.
Traditionally they had two distinct purposes,
but today's PR is more than reaching mainstream media audiences
through traditional media relations practices
and marketing is more than just paid advertising to promote products and services.
Sales are now either dependent on online marketing and e-commerce or your online presence supports your sales force.
Everything that is published online is also a reflection of your public relations practices.
With digital marketing both practices are streamlined into your online presence to increase brand awareness and to prompt your audience with calls to action ~ promoting your products and services and for a streamlined e-commerce forum.
GUIDELINES
To utilize well researched strategic communications either written or spoken to affect community behaviour and
Establish your "Voice", Build your Brand's Image & Distinguish your Authority
PUBLIC RELATIONS
Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. Everything you or your company expresses on all digital media platforms can affect how your customers and stakeholders perceive you.
Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. Everything you or your company expresses on all digital media platforms can affect how your customers and stakeholders perceive you.
TRADITIONAL MEDIA RELATIONS
An aspect of public relations to specifically build your company's relationship with the media. If you have company news, events or new product lines to promote, consider traditional forms of PR utilizing media relations to gain readership, exposure and to establish trust.
An aspect of public relations to specifically build your company's relationship with the media. If you have company news, events or new product lines to promote, consider traditional forms of PR utilizing media relations to gain readership, exposure and to establish trust.
DIGITAL MEDIA RELATIONS
Your online strategy to promote yourself and public perception: It's your opportunity to educate your audience about the benefits of your products or services, connect with community and be inspirational. Building trust is key and aligning with strategic partnerships increase exposure. Along with reaching a larger audience, the links back to your site also improve your website's SEO.
Your online strategy to promote yourself and public perception: It's your opportunity to educate your audience about the benefits of your products or services, connect with community and be inspirational. Building trust is key and aligning with strategic partnerships increase exposure. Along with reaching a larger audience, the links back to your site also improve your website's SEO.
CONTENT MARKETING
Along with posting engaging content, it's your forum to act as your own form of public relations as well as driving sales of your products, services or stakeholder interests.
From the content you post, captions you write and how you engage your audience are all reflective of your company and its public interests. The type of content distributed reflects the industry and products or services of your business, but the content is focussed on the needs of the prospect to ultimately inspire profitable customer action.
Along with posting engaging content, it's your forum to act as your own form of public relations as well as driving sales of your products, services or stakeholder interests.
From the content you post, captions you write and how you engage your audience are all reflective of your company and its public interests. The type of content distributed reflects the industry and products or services of your business, but the content is focussed on the needs of the prospect to ultimately inspire profitable customer action.
DIGIAL MEDIA
Establish your "Voice" • Build your Brand's Image • Distinguish your Authority.
ATTRACT YOUR CUSTOMERS TO YOUR BUSINESS
through CONTENT MARKETING, SOCIAL MEDIA ADVERTISING AND PUBLIC RELATIONS PRACTICES
"Its your opportunity
to market yourself as an authority
in your industry, build trust
and deliver relevant information
to attract prospects and ultimately convert them to clients."
Establish your "Voice" • Build your Brand's Image • Distinguish your Authority.
ATTRACT YOUR CUSTOMERS TO YOUR BUSINESS
through CONTENT MARKETING, SOCIAL MEDIA ADVERTISING AND PUBLIC RELATIONS PRACTICES
"Its your opportunity
to market yourself as an authority
in your industry, build trust
and deliver relevant information
to attract prospects and ultimately convert them to clients."
